With the increased used of smart phone use, real estate agents and brokers will need to consider their mobile strategy for 2012.
Higher Conversions on Mobile
There is a lot of evidence, which was presented last week at the Real Estate Connect in New York City, which suggests that people are more likely to call or email an agent when they see a listing on a mobile device vs. a computer. For example, Realtor.com showed that Ipad and Iphone users were 160-300% more likely to contact an agent than regular desktop users.
Although laptop and desktop users still dominate by sheer numbers, the usage of mobile devices to find a home is on the up and up.
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